Skip to content

Category Archives: IntesaSanpaolo

Intesa Sanpaolo and the Careless Copywriter

I have always been fascinated by the unwanted consequences of an advertising slogan, and by the lack of perspective of (some) communication campaigns. This time, what grabbed my attention was a claim published on Intesa Sanpaolo website, whose small-prints read: Until July 2, in Rome, Milan and Turin, the experience of living with no cash. […]

Telecom Italia’s new Barons: an Italian Zaibatsu?

Once AT&T retired its offer, the future of Telecom Italia seems to rely upon Intesa Sanpaolo’s bid (probably the biggest italian bank). Should this scenario become true, the result would be a sort of Zaibatsu. The interesting thing is that to avoid the monopoly, the Italian governement and the Ministry of communication, On. Gentiloni (Margherita) […]

Intesa Sanpaolo Internet Banking’s Catch 22

It might happens for some odd and unpredictable reason (at least from the user perspective) that the Internet Banking stops granting you access to your account (incorrect userid or password, they say.) Then you have to call customer assistance by phone, and the automated system, before allowing to talk to a human being, asks for […]

Intesa Sanpaolo: when marketing meets security

Recently Intesa Sanpaolo (born after a merge between Banca Intesa e Istituto San Paolo) moved its Internet banking authentication system from a password-based to a one-time-password-based access. They sell that “innovation” – ever happens in the ICT business – as a major increase in IT security and then as a benefit for the customer, but […]