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Category Archives: Lead Story

The Buzz Aldrin’s Glass

Do you see this glass of water in front of us? To a pessimist is half empty… to an optimist is half full… to an engineer is just much too big. This is a quote form an interview that Buzz Aldrin gave to the Italian national broadcasting service on July, 21 2007. No need for […]

Dieselgate Volkswagen’s Advertising Strategy: Thou Shalt Not Take the Name of the Brand Invain

Yesterday I’ve stumbled upon the first Volkswagen’s TV commercial of the after-Dieselgate scandal. At first sight, there is nothing different from the previous campaign: a car, its technical specification, the unique selling proposition and, final, a company full-screen logo. But, as they say, the devil is in the details. The commercial only mentioned the car […]

Whatever You Stand For, Vote!

Iphone unlock might be legal in Italy

Iphonesimfree announces the availability of a software able to unlock Apple’s Iphone so that it can be used with any GSM operator wherever in the world. The first question that comes – then – is a legal one: is this breaking any law? Of course, in Italy there is still no case law directly related […]