Dieselgate Volkswagen’s Advertising Strategy: Thou Shalt Not Take the Name of the Brand Invain

Yesterday I’ve stumbled upon the first Volkswagen’s TV commercial of the after-Dieselgate scandal.

At first sight, there is nothing different from the previous campaign: a car, its technical specification, the unique selling proposition and, final, a company full-screen logo. But, as they say, the devil is in the details.

The commercial only mentioned the car model’s name without any reference to the word “Volkswagen” during the whole duration and, when the logo-moment came, neither the name of the car-maker nor the claim “Das Auto” went on screen.

Volkswagen’s strategy to limit the lose of its market share, thus, seems to be oblivion-inducing based. Let people forget about the cursed name for a long enough time, to come back when  Dieselgate would have been buried in the past and the brand name can shine again.

Iphone unlock might be legal in Italy

Iphonesimfree announces the availability of a software able to unlock Apple’s Iphone so that it can be used with any GSM operator wherever in the world. The first question that comes – then – is a legal one: is this breaking any law?

Of course, in Italy there is still no case law directly related to Apple’s Iphone, but a precedent ruling of the Criminal Court of Bolzano dated Dec. 31, 2004, stated that as soon as you are a legitimate buyer of a Playstation, you have the right to hack it because it is a general principle of law that proprietor can do whatever he wants with a purchased good.

Then, it is possibile to conclude that if an Iphone is actually purchased (and not rented of leased by the mobile operator, that in this case would remains the sole “proprietor”), Iphone unlock should be perfectly legal, as the selling of Iphonesimfree software.

At least in Italy.