According to MacRumors.com, Microsoft launched a new ad campaign targeting the price difference between Apple and MS Windows-based notebooks.
Advertising’s “unique selling proposition” is: “pay less, get all you need”, thus prospect buyer are (supposed to be) lead to focus their attention on a sort of “second – third? – best” option. Who really need a better computer with a superior operating system? Ok, Windows is still far behind Mac OSX but for daily life activities, who cares?
Although Microsoft ad wizards did their best to hide this campaign’s secondary meaning, the “confession of inferiority” is blatant. It won’t change the future (and the present) of the operating system market, nevertheless this communication strategy is an interesting signal.
Time only will tell whether Microsoft choice will backfire or boost Windows sales.
A contribution for ALCEI.ORG
There is a disturbing, arising trend in Italy, of former showpersons now MPs of Berlusconi’s party to propose free speech and anonimity regulation “to protect minors” (but fact shows that they’re mostly concerned of copyright.)
Between January and March 2009 Luca Barbareschi (actor) and Gabriella Carlucci (anchor woman), proposed two draft laws whose declared intent was to enforce copyright protection by shutting down civil liberties.
To be clear:
– Mr. Barbareschi’s Proposal is aimed at create a “single point of cultural control” by granting the Italian State backed royalty collecting agency, the role of exclusive gateway between artists and market. Furthermore, Mr. Barbareschi’s draft law contains so loose statements about ISPs liability that the Government is allowed to do
basically whatever he wants.
– More dangerous, if possible, is Mrs. Carlucci draft law that wants to ban anonymity from the Net, refusing even to consider intermediate forms such as “protected anonymity” (where the ISP act as trusted third party).
Mrs. Carlucci want to establish a committee under the Communication Authority with power of interpreting Internet-related law (in Italy, only magistrates and the Parliament is supposed to), receiving “confidential notice” of infringement, acting as Alternative Dispute Resolution provider, counseling magistrates about the enforcement of preemptive activities ruled under rule of evidence code, like searches and seizure, termporary jail rescrition etc.)
If approved, these (draft) laws will cause the concentration of power in goverrment’s hands, by weakening the possibility (or the right) to defend ourselves in Court.
Another step toward the ethical state?