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A kindLE of Magic (or, why Apple’s Ipad is a bluff)

Despite Apple’s claims, Ipad can’t be an Amazon Kindle competitor. Here is why.

Apple’s Ipad announcement raised the usual hype on general press and even gained the cover of The Economist. Steve Jobs said, during his Yerba Buena talk, that Jeff Bezos, at Amazon, did a great job with Kindle, but Apple is actually going a step ahead whit its Ipad. Well, of course Mr. Jobs needs to say that, but the statement might prove to be incorrect.

A question first: what is the Ipad? Answer: a keyboardless computer (but if you want, you may purchase a separate one.)

Sure, you can read ebooks (with some fancy visual trick), you can write your papers and run your presentations, and do your math with Numbers, and enjoy thounsand of Iphone application, and surf the Internet and do everything a normal computer does. So, back to the point, the Ipad is just a (not-so-powerful) general purpose computer.

And now comes Kindle.

Question: what is Kindle?

Answer: a book reading machine.

Kindle does just one thing (allowing people to read books) and does it damn good. The battery lasts for a long time, the download of the purchased book is fast and free almost everywhere in the world, eyes aren’t tired by reading through the screen, usability is at every opposite-thumbs equipped human being’s range, learning curve is measurable in terms of minutes.

I don’t actually know whether or not the Ipad will be a bluff, what is sure, is that Amazon Kindle works like a kind of magic.

Thank you Mr. Bezos.

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