That’s none of your business, ? is the rather crude concept Apple has chosen for an iPhone advertising campaign. The video is all about a “stay away” attitude and portrays signs of banning, shredding documents and – in the end – a padlock that turns into a bitten apple, the company’s trademark.
From a subject whose only (legitimate) objective is to sell as many products as possible, one cannot expect him to take into account the complex debate on the nature – and even before that on the very existence – of the right to privacy, and therefore one cannot complain that he has used a concept that is obsolete and unsuitable in our times. Continue reading “That’s None of Your Business or “The Apple’s Sense toward Privacy””