According to MacRumors.com, Microsoft launched a new ad campaign targeting the price difference between Apple and MS Windows-based notebooks.
Advertising’s “unique selling proposition” is: “pay less, get all you need”, thus prospect buyer are (supposed to be) lead to focus their attention on a sort of “second – third? – best” option. Who really need a better computer with a superior operating system? Ok, Windows is still far behind Mac OSX but for daily life activities, who cares?
Although Microsoft ad wizards did their best to hide this campaign’s secondary meaning, the “confession of inferiority” is blatant. It won’t change the future (and the present) of the operating system market, nevertheless this communication strategy is an interesting signal.
Time only will tell whether Microsoft choice will backfire or boost Windows sales.