Smartwhatever, Cloud, Artificial Intelligence. When Marketing Tricks Lead To Dangerous Effects

If we give marketing buzzwords its proper meaning, a lot of hype disappear and things can be looked at in a less fancy while easier and pragmatic way.

So, for instance, SmartWhatever is just an electric/electronic tool with expanded (although limited) programming capability. “The Cloud” is just either an FTP or a grid/parallel computing service with dynamic resources allocation and, last but no least, Artificial Intelligence is just the attempt of enhancing the computer’s capability of performing its task in autonomy (and is not related to the creation of an actual “intelligence” since neurologist and other scientists still ignore how the brain works.)

Sure, neither calling a cloud service “enhanced FTP” nor labeling an “intelligent phone”  just “voice driven mobile” power the sales of the gimmick of the moment. Nevertheless, since words do have meaning, the recklessness of the marketing coupled with the ignorance of lawmakers and courts lead to dangerous consequences.

The legal “rhetoric” about these buzzwords is unbelievable: the legal community tries to look for “new” problems to solve (and I suspect, for new clients), and somebody, around, keeps talking about artificial intelligence “rights”.

To put it short: once again, by fault of ignorance and unscrupulousity we are exposed to  non-existent legal issues that, despite being just nothing, shall cause actual trouble.

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