Apple Update’s Options. Freedom the Apple Way

Whenever Apple releases a software update, a badge like that shows on your desktop

deceivingoptionApple just gives you an alternative with two option (install now – install later), but what if you are content with your current version? No “no” button to push, no “close” cross-hair to click, no “dismiss” gesture to perform. Sure, you can ignore the message and carry on, disable the auto-update feature etc., but the point is that – at a glance – you’re not given a full list of possibility.

This is freedom, the Apple Way: do whatever you want as soon as you pick one of the option we lay down for you.

This is the “Walled Garden” strategy that sound oddly familiar to Noam Chomsky‘s prop-agenda theory…

The Buzz Aldrin’s Glass

Do you see this glass of water in front of us? To a pessimist is half empty… to an optimist is half full… to an engineer is just much too big.

This is a quote form an interview that Buzz Aldrin gave to the Italian national broadcasting service on July, 21 2007.

No need for further explanation…

Kirin’s Gogo Kocha and Glico’s Pocky: A Great Online Marketing Stunt

Two food&beverage Japanese giants, Kirin and Glico, just released a clever comarketing online campaign: each company designed its own package – tea and snack – so that when the boxes are kept mutually close, the portrayed characters look like kiss each other.kiringlicoOf course, there are plenty of characters so that consumers may start a collection or using it in other creative ways. But the genius strike is to release a smartphone app that by recognizing the matched characters tell the customer their love story (the App part starts at 2,10.)

https://www.youtube.com/watch?v=DeNVTzJ1wrg

After Apple, Facebook Is the Next Target of Judicial Orders to Cooperate With Prosecutors

According to a statement published on the Brazilian Policia Federal’s website, a criminal court issued a “mandado de pris?o preventiva” (roughly, pre-emptive arrest order) against Facebook’s representative in Brazil, charged of not having cooperated in providing information about a Facebook page.

The Brazilian Court, unlike the San Bernardino’s one in the Apple case, chose to put its white gloves off and go straight for the jugular, leaving no doubt about the fact that cooperation with the public prosecutor is a mandatory duty for everybody, tech-companies included.

By comparing the Apple and the Facebook cases (and Google’s public position about the topic) a disturbing trend emerges: Internet companies (at least the so said “Over The Top” – OTT) “think different” about themselves. Why the OTT should be let alone, when? an ISP is burdened (often for free, BTW), to provide a public prosecutor with wiretapping, data-retention, forensic support, and data-mining services? Like it or not, corporate criminal liability and obstruction to justice regulation still work for the OTT too, and the OTT must live with it.

This Facebook case further supports the opinion I’ve expressed about the true issue at stake: by one side, the lack of confidence is our social and legal system as a whole and thus the fact that you can’t actually trust a magistrate and a law enforcement agency; by the other side the “ubermensch” syndrome that affects (not only high-tech) companies and that leads them into thinking that they have the “right” (or the power) to part the right from wrong.