Author: Andrea Monti

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Take It Personal or The Way of the Craftsman

Don’t take it personal. This is the mantra we’re all taught when entering the professional business. By don’t taking things “personally” – cognoscenti say – we are more independent, target-oriented, able to better work in a team.

But in the meantime, by not “taking things personally”, assignments are something that ends daily at 5 p.m. no matter what, ? companies are just a place to leave from as soon as a well paid (in power or money when and if a) job is found, work is not filled with passion, creativity and personal involvement. Greed and Laziness become your best buds and complaints become your only conversation topic.

On the contrary, if you “take it personal” the pivot of your world become the exploiting of your creativity, appreciation for a well done task and sharing your wisdom with your peers. As an accomplished craftsman or artist you put yourself in the things you do and things you do speak about you better than any fancy written CV.

Think of it, next time somebody hints you not to “take it personal”.

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Giuffrè Editore (Lexis-Nexis partner)’s Update Disturbing Policy

consolleLexis-Nexis Italian partner, Giuffrè Editore, is active in both the editorial and software business. One of its tool is a java application to handle the electronic document filing to the Court’s dock.

As the screenshot shows, the OSX version of this software requires on outdated java version because Giuffrè didn’t update its code. As they write on the website: “last java versions have problem. Download from here the recommended version”.

In other words: we don’t want to fix the software you paid, so stay stick with an older java version.

So ? a lawyer wanting to continue using this software faces these alternatives:

  • downgrade the Java version installed on his computer, thus risking incompatibilities with up-to-date application and having his computer possible stability issues,
  • buy a computer (or virtualize one) “just” to use Giuffrè softwares,
  • move to another software and start using it for scratch.

Whatever the option, the customer is the losing part.

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Un-like, Un-tweet, Un-plus. The power of opting-out

How many useless like-pin-tweet-plus-whatever are you daily flooded by (and to how many are we contributing to)?

Why don’t just endorse what actually deserves to be endorsed? It would improve a better “first-sight assessment” of a content, thus saving time and reducing the garbage polluting the digital space.

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Fay, online advertising’s goof and the information overload

In this post I’ve shown what happens when the advertising process slips out of control: a brand is associated to a wrong message because of the lack of attention to every single step of a campaign.

In other times this mistake would have had dire consequences for the advertising agency… accounts fired, campaign suspended and, maybe, public apologies. But today is (in)different.

Who will ever notice – let alone, remember – the misery exploitation associated with this brand (again, unbeknownst by its management)?

Who will take appropriate actions to avoid a similar mistake in the future?

Who cares?

This is one of the consequences of the information overload: be sloppy. After a couple of hours nobody will even remember about it.