I took this picture in Liverpool (UK) back in 2006 while I was hired to assist a Swiss Television crew shooting a documentary on the Echelon’s station at RAF Menwith Hill base. Continue reading “The Early 2000th BT Way to Sell the Internet”
A “new” i.e. “incompatible” feature on your brand new Macs: no more physical ESC key on the keyboard, to prevent your perfectly running software to do so. Adieu! VI!
A “new” i.e. “incompatible” power socket for your MacBook Pro, to force you to discharge your old charger.
A “new” i.e. “incompatible” file system on your Macs (APFS), to make your system interacting haphazardly with your files. [1. First hand experience, after having upgraded the laptop]
A “new” i.e. “incompatible” operating system (High Sierra) to not work properly with your currently running software (from Office, to Indesign and Illustrator.)
A “new” – guess what? yes, “incompatible” – HTML 5 API to allow DRMs enforced at user-agent level [2. Apple, together with Microsoft and IBM chairs the HTML W3C Working Group that is going to standardize this “feature”.]
There are now enough calves in the valley, and the time is right to move them to another barn, where they can stay calm and dumb, with nobody but the rancheros from Cupertino telling them what, how and when to do.
They finally got it.
The advertising strategy of the next technological gimmick is always based on what this gimmick can do and not what you can do with the gimmick.
This might sound counterintuitive, because if we look at the way the toys of the moment are presented to the prospect customers, the ads are focused on the opposite approach. Look at these landscape gorgeous pictures, incredible slow motion kids’ soccer match video or stunning portraits displayed everywhere on the web: isn’t all that an evidence that the communication is user-directed?
Well, let’s scratch the surface. Continue reading “The Flaws of the High Tech Advertising (or Why the Iphone X won’t never turn you into a better photographer)”
A couple of articles from Business Insider just gave me the chance to talk again of the interconnected world cultural oversimplification problem, and the (lack of) responsibility of professional information provider (not only journalists, I mean.)
Continue reading “Business Insider and the Western Centric Arrogance (Oversimplification, again)”
The Internet is a necessary tool to handle international exchanges. Online Professional Content Delivery Services should pay the utmost attention to the information they release Continue reading “Bruce Lee, Getty Images and the Dangers of Cultural Oversimplification in an Overconnected World”