Skip to content

Category Archives: Netculture

Brexit, French GIGN and Italian GIS. Are Professional Media Committed to Truth?

One of the more often heard claims against “independent” online information is that “professional” journalist are exactly so, professional, thus giving the reader some sort of “quality assurance” about the news they deliver. The Internet, nonetheless, has proven this assumption wrong. Among the multitude of poorly informed articles published by “official” press, one example of […]

What “Big Brother” and “Orwellian” actually mean

A lot of people – politicians, “gurus” and “activists” use the word “Big Brother” and “Orwellian” without having read even the cover of a George Orwell’s book. They rather want to have a look at this TED-ed short lesson, to discover what they’re actually talking about.

Apple Update’s Options. Freedom the Apple Way

Whenever Apple releases a software update, a badge like that shows on your desktop Apple just gives you an alternative with two option (install now – install later), but what if you are content with your current version? No “no” button to push, no “close” cross-hair to click, no “dismiss” gesture to perform. Sure, you […]

Kirin’s Gogo Kocha and Glico’s Pocky: A Great Online Marketing Stunt

Two food&beverage Japanese giants, Kirin and Glico, just released a clever comarketing online campaign: each company designed its own package – tea and snack – so that when the boxes are kept mutually close, the portrayed characters look like kiss each other.Of course, there are plenty of characters so that consumers may start a collection […]

Sir Clive Sinclair’s ZX Spectrum Vega Plus: Are You Ready To Go Back to Skool?

As many (now old) kids of the eighties I was part of the ZX Spectrum tribe (are you still there, Commodore folks???) and if now I do what I do for living, I have to thanks Sir Clive Sinclair‘s genius that through his glorious microcomputer showed me literally a brave new world. Now he’s back […]

Alitalia’s Marketing Strategy and Cipolla’s Third Law on Stupidity

If you book the Alitalia’s cheapest fare on a flight it might happens (twice in two weeks, to me) that you aren’t entitled to get a decent quantity of miles for the Mille Miglia frequent flyer programme and mandatory given an (often) uncomfortable seat. This Ryanair-like attitude (everything is an optional) might make sense for […]

Blogging vs Social Networking: different tools for different goals

Blog and Social Networks are very different tools of expression (and, for what it worth, online marketing.) A blog gives you absolute freedom and exposes your thoughts to potentially a huge quantity of people. People, on the other end, can enjoy the things you do without necessarily disclose their identity, unless they actually want to […]

Become an IT security guru in 10 steps

Become a legal IT security expert doesn’t need a lot of effort and, with the due care, you can build your legend in a short time-frame following ten easy steps: learn the lingo (security is a process, not a product; don’t use simply-to-guess password, is your company ISO-27000-1 compliant? and so on), give yourself an […]

Mocking All Blacks’ Haka to sell a toothpaste. Does it worth it?

Strictly speaking, the boaring mock of the New Zealand’s and world’s most famous rugby team All Blacks and of its “war chant”, the Haka made by an Italian toothpaste manufacturer works. In fact, as much as I dislike it, here I am talking about it and sharing the link to the ad. True, this is […]

They Never Said It

Fake quotes, misquotes and misleading attributions (Italian version here) is a short essay that made me stop and think about the role of quotes into the politics and business arena. As the author writes: Wrong attributions may seem just silly. But they aren’t irrelevant – even if they are not deliberate cheats. There is a […]