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www.italia.it…whoduneit?

On Feb. 22, 2007 Francesco Rutelli, Italian minister for cultural assets and Prime Minister’s “number two” proudly announced www.italia.it launch. The website – costing approx 45 MILLIONS Euro – has been presentend by politicians (including Ermete Realacci, the head of Legambiente – the biggest environmental NGO and environmental political lobby in Italy) as a true “giant step” in promoting Italy “image” around the world.

The result, as everybody can experiment on his own, is just a crappy website, as the Italian online community quickly (and sadly) discovered. And at what cost!

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