YesterdayÂ the Italian headline news announced that the Italian Antitrust, followingÂ claims by FIEG (Federazione Italiana Editori e Giornali – Italian Federation of Publishers and Journals), opened an investigation against Google, “charged” with discriminating against those publishers who had denied the availability of their content in Google’s News platform.
As I’ve pointed out in an interview by ANSA, this claim seems to stand on very weak legs.
As first, people use Google simply because it works. As soon as a (not necessarily new) search engine will prove to be more efficient, people quickly discharge Google.
Secondly: Google is not, by far, the only search engine to provide news search. People are not affected by a “locked-in syndrome” like in the operating system field: in other words, nobody has put a gun on the users’ temples to use Google.
Thirdly: the Internet economy is based on a quid pro quo, and the search engine sector doesn’t behave any differently. Publishers have contents, Google the technologies to make these contents available. If they join forces, publishers get traffic (i.e.: advertising), Google its part of the cake. If they don’t, they loose traffic and advertising revenues. That’s the Internet, honey!
Fourthly, let’s admit – for the sake of the discussion – that Google actually does what it is charged with. So what? As soon as the law is abided, Google is a private company, and the only people who can complain about its business strategies are the shareholders. I don’t see any reason whatsoever to force Google to look for specific content.
A final note: this situation is a typical demonstration of how “innovation” is “awarded” in Italy by the content industry. Instead of trying to unleash the power of new tools, the reaction of the traditional powers is to break it. It happened with software, it happened with music and video, and now with the Internet.