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Fay, online advertising’s goof and the information overload

In this post I’ve shown what happens when the advertising process slips out of control: a brand is associated to a wrong message because of the lack of attention to every single step of a campaign.

In other times this mistake would have had dire consequences for the advertising agency… accounts fired, campaign suspended and, maybe, public apologies. But today is (in)different.

Who will ever notice – let alone, remember – the misery exploitation associated with this brand (again, unbeknownst by its management)?

Who will take appropriate actions to avoid a similar mistake in the future?

Who cares?

This is one of the consequences of the information overload: be sloppy. After a couple of hours nobody will even remember about it.