Apple’s “Misprint” get-a-mac ad actually misleading?

A few days ago Apple released a new “get-a-mac” ad titled “Misprint” where the characters argue about – a statement published by PC WORLD – Mac being the fastest notebook they tried to run Windows Vista. The PC guy call the publisher to complain about the statement claiming that it is not possible that a Mac would run Vista faster then a PC.

This ad seems misleading for a series of factors:

  1. From an hardware standpoint, a Mac IS a PC,
  2. The difference between a Mac and a PC is the operating system,
  3. PC WORLD statement is relative (Mac is the fastes among the notebook we tested); thus no generalization can be inferred ? (or suggested).

I don’t think Apple – or its advertising agency – should play this kind of tricks. A Mac is good enough to speak for himself.

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