On ICT law, politics and other digital stuff
How many useless like-pin-tweet-plus-whatever are you daily flooded by (and to how many are we contributing to)?
Why don’t just endorse what actually deserves to be endorsed? It would improve a better “first-sight assessment” of a content, thus saving time and reducing the garbage polluting the digital space.
In this post I’ve shown what happens when the advertising process slips out of control: a brand is associated to a wrong message because of the lack of attention to every single step of a campaign.
In other times this mistake would have had dire consequences for the advertising agency… accounts fired, campaign suspended and, maybe, public apologies. But today is (in)different.
Who will ever notice – let alone, remember – the misery exploitation associated with this brand (again, unbeknownst by its management)?
Who will take appropriate actions to avoid a similar mistake in the future?
Who cares?
This is one of the consequences of the information overload: be sloppy. After a couple of hours nobody will even remember about it.
???? (dekimasu) is a Japanese chameleontic? verb whose literal meaning is “to be able”, that shapes itself into different things according to the conversation topic. So, you can use ???? as a synonym of ????(hana shimasu) when asking if somebody does speak some language, or as a substitute for ??????(shitte imasu) to ask if someone knows (how to do) something,
Above all, anyway, dekimasu is a rather interesting management concept because a single word contains the essence of a job or an assignment. ????? (are you able to…?) should be the first question to (self)ask when entering into a new venture or task. It implies defining the target, the path to follow to get there and the means to use. As much as these concepts look simple, they’re often under looked with dire consequences.
Answering the ????? question can save time, money and – sometimes – life.
This is what happens when you leave to a machine the handling of a sensitive task.
The advertising engine used by Repubblica.it coupled fashion photos with a dramatic picture of a Syrian kid scared by a camera that she thought was a weapon.
While whenever you click the link to the picture the ads change (more fashion brands, mobile companies and so on), the final effect remains rather disturbing because of the feeling of misery exploitation transmitted by the whole image. So, putting aside ethical consideration, the outcome is that Fay.com got its brand associated to the wrong message.
The lesson to learn (or to remember) is that to deliver an effective advertising campaign, automatics doesn’t work.
Today the RAI (Radio Televisione Italiana, the public broadcasting company) Radio News Program asked me to provide an opinion about the risks for the national security in case the broadcasting towers belonging to RAI WAY (public-owned company) be purchased by a Mediaset-controlled company. The importance of these broadcasting towers relies upon the fact that they work both for “ordinary” TV programs and for the law-enforcement and other security-related agencies masts.
Here is the link to the interview that starts at 3:00 min. and, for the non-italian speaking people, here is the summary of what I said: privatizing the national security is an ongoing process started years ago with the “online piracy-child pornography excuse”. Regulations have been passed that turned over the ISP and Telcos’s shoulder the task to perform wiretapping, eavesdropping and geolocalization so this RAYWAY issue is just another brick in the wall. By going ahead with this privatization process, nevertheless, there is a ? risk to jeopardize serious crimes investigations since the information about a criminal proceeding will be known by a much too big number of people. So I wander if this “National Security Frenziness” is for real, or it is just a way to spread the usuale FUD (Fear Uncertainty and Doubt.)