Apple Update’s Options. Freedom the Apple Way

Whenever Apple releases a software update, a badge like that shows on your desktop

deceivingoptionApple just gives you an alternative with two option (install now – install later), but what if you are content with your current version? No “no” button to push, no “close” cross-hair to click, no “dismiss” gesture to perform. Sure, you can ignore the message and carry on, disable the auto-update feature etc., but the point is that – at a glance – you’re not given a full list of possibility.

This is freedom, the Apple Way: do whatever you want as soon as you pick one of the option we lay down for you.

This is the “Walled Garden” strategy that sound oddly familiar to Noam Chomsky‘s prop-agenda theory…

The Buzz Aldrin’s Glass

Do you see this glass of water in front of us? To a pessimist is half empty… to an optimist is half full… to an engineer is just much too big.

This is a quote form an interview that Buzz Aldrin gave to the Italian national broadcasting service on July, 21 2007.

No need for further explanation…

Kirin’s Gogo Kocha and Glico’s Pocky: A Great Online Marketing Stunt

Two food&beverage Japanese giants, Kirin and Glico, just released a clever comarketing online campaign: each company designed its own package – tea and snack – so that when the boxes are kept mutually close, the portrayed characters look like kiss each other.kiringlicoOf course, there are plenty of characters so that consumers may start a collection or using it in other creative ways. But the genius strike is to release a smartphone app that by recognizing the matched characters tell the customer their love story (the App part starts at 2,10.)

https://www.youtube.com/watch?v=DeNVTzJ1wrg