Category: E-biz

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Amazon to compensate damages caused by a product sold in its marketplace.

Platforms are liable of what they do: so says a ruling of the California Court of Appeals by Andrea Monti – originally published in Italian by Wired.it

The Bolger vs Amazon.com Inc. ruling, issued by the California Court of Appeals on August 13, overturns the first-degree verdict and establishes Amazon.com is liable for damages caused by products made available through its website, also if the customer buys from a seller operating in the marketplace in “Fulfilled by Amazon” mode.

Continue reading “Amazon to compensate damages caused by a product sold in its marketplace.”

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COVID-19: marketing and advertising in Italy

The number of advertising campaigns and e-mail communications that, more or less directly, use the COVID-19 as a narrative element is increasing. I don’t “name names” because I’m interested in trying to classify the strategies adopted by the various advertising agencies and by the “DIY-marketing-experts” rather than “giving votes” to this or that essay in business hypocrisy. Continue reading “COVID-19: marketing and advertising in Italy”

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How Hypocritical Is To Pretend To Care about Customers!

Another clichè now ubiquitous is that for which the “customer – or, as far as the GDPR is concerned, the data-subject – must be pampered”.

The result is that the narrative of corporate communication pours so much sugar and honey that it causes a hyperglycemic crisis at the mere sight of a poster or an advertising film. However, in the reality check, the user is faced with a carnivorous plant: beautiful on the outside – to attract the victims – and deadly on the inside. Continue reading “How Hypocritical Is To Pretend To Care about Customers!”