Search Engines And Short Term Memory (or: the digital Alzheimer)

I was looking for the source of a satirical quote I’ve read years ago and, of course, I tried Google as first tool, but with no results. The only option would have been to go back in my garage, open the boxes where I stored the old newspapers, and try to find the line I need.

This lead me to an obvious but never considered conclusion: if something is “just” on paper, is going to be forgotten because “average joe” (including me) doesn’t make the effort to go over the “search” button push, looking for sources not available online.

True, Google did launch the digital library initiative, the Gutenberg Project is releasing the ebook version of the public domain literature classics and there are similar activities elsewhere, but there will always be an off-line knowledge that people don’t care to look for because it is offline.

The final word(s): our memory goes back in the past as deep as a search engine can.

There Is No Such Thing As “Business” Apple Store

By purchasing an Iphone and an Ipad through the Apple “Business” Store I discovered that to Apple there is no actual difference between a professional and a private customer: both orders fall within the same SAP pipeline and there is no “fast lane” for the corporate world (at least for the average “business Joe”.)

Furthermore, at least in Italy, Apple Financial Services (actually, GE Capital) ? doesn’t accept a digitally signed agreed, as on the contrary, the rest of the business and public administration bodies do.

Not too bad for a company that claims to be able to shape the future…

Post scriptum to Apple’s legal and/or public relations directors: of course I do have evidence of what I ? just wrote. Sometimes it pays to be a lawyer 🙂

Our Digital Health And Electronic Money. IT Security Gets Tough

Let’s say the truth: IT security is just a bubble that no “serious” manager cares of. There is no possible explanation for the fact that today we keep talking about the very same things I’ve heard back in the early nineties, sold by somebody who wants to re-invent the wheel. But the indirect Paypal attack against Apple targeted at the upcoming Applepay platform and the spin put on the health-related application ? might change the situation: a (very)personal computing device allowing to manage the two most critical things of a (Western) human kind: health and money.

Can a company really afford to market software pre-release as “final” just to meet a marketing-set deadline? Or lure people into trusting a payment platform, risking to become liable in case of problems caused by a poorly implemented security?

It is really (still) possible to discharge any liability with a “simple” contract and put the barrel on the users’ shoulder when serious issues are involved?

IT companies should carefully think about it before entering into a sector where people aren’t so keen in just waiting for the next fix or hardware upgrade. They might be dead or bankrupted, in the meantime.

Google and Germany’s Ministry of Justice: A Wrong Idea of Dominant Position

The Germany’s Ministry of Justice asked Google to disclose its search algorithm because of the Mountain View company dominant position on the relevant market.

The request is not legitimate at least for two main reasons.

First: Google’s current “market position” is not based on a “users’ lock-in” as in the file-format case (for longtime, not being able to open a .doc file has been an effective method to have the users stuck to Microsoft Word). Everybody is free to use whatever search engine of choice. Yes, because Google is not the only kid in town: Yahoo!, Bing, DuckduckGo are in the same business, but steps behind Google. Sure, Google is THE search engine, as Altavista was a few years ago. But who but (some) historians still remember about the Google’s predecessor? And here comes the point: Google’s success is made by the people who use it: give them a better search engine (and additional features) and Google will fall on a fingers’ snap. This is the last iteration of a wrong concept of “dominant position” and “monopoly” when matched with a successful digital business model based on information as quid-pro-quo for providing (partially) free services.

Second: even if the “dominant position doctrine” were relevant to this case, the German solution would be possibly worst than the disease to be cured, because it would set the precedent that a company, for the sake of the “free market”, should be forced to disclose its industrial and trade secrets. Try to tell this to the pharmas or the automotive manufacturers and wait for the answers!

So the bottom line is: If you want to beat Google, instead of tying its hands, do create a better one.

 

 

Iphone for Business? At Your Own Risk

Buying a Iphone as a business tool from a mobile operator is – at least in Italy – a problematic issue.

As I have personally experienced, if the devices breaks after the first, Apple granted, warranty period, you can’t do anything else but drop it in a local store, having shipped to a repair facility, and hope for the best, without being given a spare device.

The conclusion is: before subscribing a plan that includes an Iphone, do check if the mobile carrier is offering some insurance or other form of assistance (of course, at extra-cost) that doesn’t let you naked in the middle of Trafalgar Square on New Years Eve.

Here are the facts:
– On Nov. 2012 I purchased from Vodafone Italia an Iphone 5 with a 24month voice and data plan,
– The warranty is on behalf of Apple for the first 12 months, and on behalf of Vodafone for the next 12
– The battery of the phone died and I asked an official Apple centre if they could change (upon payment) the battery,
– The Apple Centre told me that since the phone is now under Vodafone warranty they can’t even touch it,
– I called Vodafone and they told me to give them the phone, with no actual idea of the time needed for the repair (to be on the safe side, it shouldn’t be less than a month) without giving me a back up phone.

That said, my option are:
– stay possibly one month waiting for the Iphone to come back. But this is impossible: it’s a work tool, so I should buy another Iphone in the meantime. Why should I care – then – to repair the first one?
– buy a new smartphone. Again, why should I repair the old one?
– change the battery on my own, losing what lasts of the warranty and risking to break it. Spend money, finally buy a new phone.

Thus, whatever the option, to solve my problem I’m supposed to buy a new Iphone just because there is no way to just change a died battery of an otherwise perfectly working device. Maybe this business strategy might work for a consumer that can just wait for the smartphone to come back from the repair garage, but it is non acceptable for a business user.