On Death and Corporate Culture

Giancarlo Livraghi, who passed awat last Feb. 22, is not only one of the Fathers of the Italian Internet and a civil rights advocate. He is one of the most influential player of the international advertising business.From 1980 to 1993, until he retired to focus himself on the cultural implication of the (then) newborn Internet, he founded and directed the Livraghi, Ogilvy&Mather, now just Ogilvy Italia.

The sad news made a fast round in the advertising community, but neither the Ogilvy corporate site nor the Italian spent a single word to say “good-bye” to one of its top men ever (at least: I thoroughly looked for, and found nothing, even through Google.) This fact reinforced a disturbing belief I’ve developed interacting with the US-based management style: when you’re gone, you’re gone, no matter how good you did for the company. After all, a human being is just a “resource”.

Then compare this approach to the management style of Adriano Olivetti. True, Olivetti ? – the company that, before Richard Stallman, invented the powerful concept of Open System Architecture – is no more than a vague name in the ICT business. But its management style is still an unsurpassed way to make people work together.

How Linkedin Helped to Fight a Possible Scam

Among the usual daily flow of e-mails that submerges me, today I’ve spotted a request for contact coming from a North-European research firm active in the healthcare sector. Its CFO asked for information about a possible breach of contract litigation.

I didn’t have any reason to think of this e-mail as a scam, but there was “something” definitely odd in the message. So I checked both the person and the company name on the Internet and they were real. Still, I wasn’t convinced and decided to have a look at the message header: again, I got contradictory results. The mail server used to send the message was in a remote part of the US, belonging to a local ISP with no apparent connection with both Europe and the Healthcare industry the message was (apparently) coming from.

This couldn’t be a coincidence so I’ve searched the Linkedin profile of the manager that allegedly sent me the message and dropped him an in-mail (so to be sure about his identity and affiliation) and… gotcha! He replied confirming that it wasn’t him the sender of the message.

To put it short, it was a scam and being on Linkedin helped both me to avoid a fraud and this company to discover that it is targeted by an identity theft.

The Legal Status of Bitcoin in Italy

While it’s easy to think of Bitcoin as a “currency” things become complicated when approaching the issue from a legal (though, Italian) perspective.? Under Italian law, Bitcoin neither is a “currency”, nor the equivalent of check or a credit card. Is “just” a good that people freely chose to put some value into, like an old camera or a classic car whose intrinsic value is close to nil, while the trading value skyrockets.

To better explain my point, let’s start with some economics.

Currency, in itself, has no intrinsic value. We do accept a piece of paper because we trust that somebody else, on the receiving side, will do the same, otherwise we don’t. This is what happened during the Cold War, when in the Eastern Block countries western currencies – officially not allowed – were traded on the black market, while in the West nobody would ever accepted Roubles. For the records, the root of this “psychological” way to create value dates back to the breaking of the Bretton-Woods Agreements.? So, as odd as it may seems, we may safely assume that money is just a creation of the mind. The “currency power” is a prerogative of a sovereign State. In other words, to be acknowledged as “currency” a currency must come from the Power-that-be. Thus, whatever doesn’t fit this requirement can’t be called “currency” or “money” (this is true within the EU, but not in some parts of the USA where the “private currency” is currently allowed.) It comes from this definition that Bitcoin is not a “currency”.

Is, then, Bitcoin something like a check or a promissory note? No, because under Italian law these things are regulated by specific laws.

Furthermore, is Bitcoin similar to a credit-card? Again, no, because there is no third-party who guarantee for use of the plastic-money.

One possible solution, at least under the Italian legal system, is to treat a Bitcoin as an immaterial good that can be traded as a quid-pro-quo either with other Bitcoins or different things. Simple as that.

Of course, I’m aware of the issues raised by the use of Bitcoins that – if you think for a while – aren’t different by those related to the use of cash or other valuable assets. Gold, diamonds and other precious things can be used for legitimate purposes or to fund illegal activities. But this doesn’t make a brick of gold illegal “ex se”. The same approach should work for Bitcoins (whathever its legal status.) It is the misuse that should be punished and not the Bitcoin in itself. Unfortunately, as always happens when technology is involved, the “Fear Spreading Professionals” are playing loud their “warning” instead of trying to understand how to gain advantage from a brilliant mathematical application.