The “social distancing” causes, among other things, the rethinking of purchase habits. It is not just a matter of stop spending to survive the current economic crisis. The point is changing priorities and attitude towards objectively useless goods, regardless of the perceived “needs”.
“We live in an age when unnecessary things are our only necessities,” Oscar Wilde wrote not long ago, but this age is hopefully over. Living secluded shows that our belongings are mostly sufficient to meet daily needs. The absence of social opportunities makes it useless flashing the latest smartphone. The need to work remotely focuses attention on the tools that allow us to do it better, more than on other “compulsive shopping” distractions. We realize first-hand, in other words, how much the superfluous weighs in our lives and how much and what we can do with fewer things. Continue reading “COVID-19, consumers and advertising”