Self and pre-emptive censorship against non-illegal contents. This is the “other name” of the politically correct wording chosen by Facebook and Instagram to support their content removal policies.
Mind, as private companies Facebook and Instagram have the right to do whatever they want with their own services. And if they decide that perfectly legal contents have not to be accepted that’s absolutely fine.
One would expect, though, that they would have called the Rose with its own name: Censorship.