The “next level” of social control

The title of the Italian newspaper Repubblica.it about the alleged end of the sentimental engagement between Cooper and Shayk (…Social Network users to dream about a liaison with Gaga) is a microscopic but interesting sign of how, in the blurred head of gossipers, the conviction of being able to direct the life choices of the victims of their peepingtomish attitude makes its way.
In the show business, many artists are involved in fake scandals and media combine, and it is not a bad thing if for once it is not they who organise the “scam”.
It is interesting to note, however, the tendency according to which a group of (reciprocal) strangers who gather through a social network pretend to heterodirect the choices of someone else, transforming themselves into a “collective” that writes the texts of their very personal reality show.
Maybe Gaga and Cooper will be involved in the same wedding without the “help” of gossipers. But if this happens, no one will take from their mind the conviction of having played a role in the story (with the “s” in the subscript).