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How Hypocritical Is To Pretend To Care about Customers!

Another clichè now ubiquitous is that for which the “customer – or, as far as the GDPR is concerned, the data-subject – must be pampered”.

The result is that the narrative of corporate communication pours so much sugar and honey that it causes a hyperglycemic crisis at the mere sight of a poster or an advertising film. However, in the reality check, the user is faced with a carnivorous plant: beautiful on the outside – to attract the victims – and deadly on the inside. Continue reading “How Hypocritical Is To Pretend To Care about Customers!”

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The Zeiss Case. Does Interacting with the “People of the Web” Is Still a Viable Marketing Strategy?

The Zeiss case is an opportunity to analyze one of the most rooted clichés in the world of digital marketing: the one according to which an effective communication strategy must “listen to the reactions of the “people of the web”.

In theory, the concept is not wrong: keeping the “sentiment” of users under control is a way to understand – and manage – the liking of a product or service. In practice, however, this translates into having to follow the reactions of anyone who shouts enough to be heard, even if they have never bought – and never will buy – a particular product. The “Zeiss case” is a paradigmatic example of this paradoxical condition in which a company is “hostage” to perfect strangers. Continue reading “The Zeiss Case. Does Interacting with the “People of the Web” Is Still a Viable Marketing Strategy?”

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The Netflix-NeonGenesis Evangelion case – Moral Right of Author and limits to dialogues adaptation

The apparently marginal case of the removal from Netflix Italia of the poor adaptation of NeonGenesis Evangelion’s dialogue,s poses, in reality, a serious problem of moral Right of Author: that of the mutilation of the creative work.

Fact: Netflix commissions the rewriting of the dialogues of the Italian version of a very famous Japanese animation series: NeonGenesis Evangelion (新世紀エヴァンゲリオン). The dialogist – this is the professional figure who carries out this task – delivered such a poor result – in the audience’s perception – that Netflix decided to suspend the publication of the series waiting to repair the damage. Continue reading “The Netflix-NeonGenesis Evangelion case – Moral Right of Author and limits to dialogues adaptation”

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General Data Protection Regulation and the Italian Data Protection Law. A lecture in Tokyo’s Keio University

NEAR Project(Jean Monnet Networks)共催

<NEAR: A New Dimension in Asia-Europe Relations: Exploring EU’s Global Actorness and Strategic Partnership in Asia (China, India, Japan and South Korea)>

116th Keio Jean Monnet Workshop for EU Studies

第116回 慶應EU研究会のお知らせ 日頃よりお世話になっております。

各位

以下の通り第116回慶應EU研究会のご案内をお送り致しますので、よろしければ是非ご参加下さい。

日時: 2019年 7月19日(金)17:00~18:00
Date: 19 July 2019 17:00-18:00

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研究報告 (EU研究ワークショップ・EU法セミナー):

場所: 慶應義塾大学三田キャンパス南館地下1階2B15教室

Venue: B1st Floor, Room 2B15, South Building, Mita campus, Keio University

「一般データ保護規則とイタリアデータ保護法」

(英語)

アンドレア・モンティ弁護士(イタリア)

(イタリア・キエーティ=ぺスカラ大学非常勤講師)

“General Data Protection Regulation and the Italian Data Protection Law”

(English)

Sig. Avvocato Andrea Monti
Adjunct Professor, Università di Chieti-Pescara

庄司克宏(Katsuhiro SHOJI)
慶應義塾大学大学院法務研究科(法科大学院)教授
Professor, Law School, Keio University
ジャン・モネ・チェア(Jean Monnet Chair ad personam)
ジャン・モネEU 研究センター(慶應義塾大学)所長
Director, Jean Monnet Centre of Excellence for EU Studies at Keio University
問合せ(Queries):
fumifigo@keio.jp(事務局長:東史彦(Dr. AZUMA))
yhosoi@ner.takushoku-u.ac.jp(事務次長:細井優子(Dr. HOSOI) Continue reading “General Data Protection Regulation and the Italian Data Protection Law. A lecture in Tokyo’s Keio University”

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De (GDPR) Minimis Non Curat Praetor or:Not All GDPR Infringements Can Be Fined…

On the basis that minor damages are not covered by the Data Protection Legislation, the decision 4 U 760/19 issued by the Dresden Oberlandesgericht rejected a data-protection tort action filed against and individual against a content-sharing platform, charged by the plaintiff of having provoked “distress” by allowing the publication of a video .

This contemporary enforcement in the GDPR realm of the old Roman Law adage “de minimis non curat praetor” is very important, as it has a strong “stopping power” against the myriad of claims grounded on alleged “unbearable pain” and “reputation offenses” that actually resolve in naught damages.

Furthermore, this decision questions the possibility, for a Data Protection Authority, to fine a Data Controller if the infringement of the GDPR doesn’t cause any actual harm. Continue reading “De (GDPR) Minimis Non Curat Praetor or:Not All GDPR Infringements Can Be Fined…”