An advertising video titled “The Hunt” and aimed at promoting the “Leica experience” raised controversy in China because of a frame showing a lens that mirrors the Tank Man picture portraying the activist that in Tien An Men Square blocked a PRC Tank just refusing to give way.
As a result for what has been perceived as an infringement of the chinese social networking platfrom Weibo terms and conditions, the word “Leica” (both in English and Chinese) is banned from the platform.
Furthermore, the partnership between Leica and HwaWei to establish a Chinese presence of the German camera manufacturer seems to having being jeopardized, at least for now. Continue reading “Weibo vs Leica Camera AG: Social Networks and the loss of control over corporate brands”