Effectiveness Vs Coolness. No Need To Always Stay On The Edge

A widespread mantra in the digital-related world sounds like “You ain’t no cool if you don’t use the latest digital gimmick”. So it is frequent to hear public outcries because the public administration X doesn’t run a proper website or the telco Y still asks for fax to change your billing plan.

But technology is about effectiveness, and “coolness” more often is just a costly inertia generator. So, mimicking the old saying “if it’s not broken, don’t fix it”, we might say that “if something works, don’t change it”.

Even if that means don’t buying an Ipad or an Apple Watch.