The advertising strategy of the next technological gimmick is always based on what this gimmick can do and not what you can do with the gimmick.
This might sound counterintuitive, because if we look at the way the toys of the moment are presented to the prospect customers, the ads are focused on the opposite approach. Look at these landscape gorgeous pictures, incredible slow motion kids’ soccer match video or stunning portraits displayed everywhere on the web: isn’t all that an evidence that the communication is user-directed?
Well, let’s scratch the surface. Continue reading “The Flaws of the High Tech Advertising (or Why the Iphone X won’t never turn you into a better photographer)”