Cyber-Wathever Expert in Ten Steps

No need to know what you’re talking about when writing about computers. Just follow these 10 steps and gain major media and companies attention!

  1. Expose an academic affiliation even if not related to the topic you’re talking about. Academic aura always looks good,
  2. Put words like “AI”, “cyber”, “virtual”, “future”, “kinetic” and “threats” ? together with Vodka, Gin and Kina Lillet into a mixer and shake it (by no means stir it!). You’ll get a beautifully blended words’ cocktail that fits all tastes… and don’t forget the lemon peel, of course,
  3. Stay away from hard facts and base your musing on what (mainly) the ICT marketing-mongers throw on the market,
  4. Write in English, even if you barely speak your mother language. If you can’t afford a professional to put your ideas (?) in writing, go for Google Translate. Only the message counts, not its form. And, by the way, wouldn’t you like to look like those German or Russian scientists that, back in the days, were taken seriously by the West thank to their strong, native accent too?
  5. Start (and keep) talking about “strategic scenarios”, “intelligence” and “lesson learned” from your personal (and obviously authoritative) point of view,
  6. Try as hard as you can to appear in a picture (no matter in which position) with somebody wearing a uniform, possibly a brass. No need to know him,
  7. Use empty words that everyone can fill with his own meaning. After all, is this what they taught you at those NLP practitioner seminar, isn’it?
  8. Always talk either about the future or the past. Never, ever about the present,
  9. Abuse statistics. The lesser you know it, the better you succeed in having numbers lie on your behalf,
  10. Make the Post Hoc fallacy your standard analysis tool. Correlation is not Causation, but… who cares?

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